Who Does Your Business Serve?
As an online marketing coach, other entrepreneurs often ask me for advice on what to write for their blog, their Facebook page, their email list. I could give a generic answer, but I like to be as helpful as possible. So before I answer their question, I ask one of my own: “What will your prospective clients find interesting / …
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How to Track Your Website Success with Google Analytics
You’ve spent an incredible amount of creativity, time and effort building an awesome website. And all that hard work has paid off – your website looks and feels great. But after a couple a months, several nagging questions start popping up. How do you know whether people are visiting your site? What words are they using to find you in …
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How to Write Good Blog Posts When You Suck at Telling Stories
If you’ve been following this blog for a while, you’ll know that I write about using websites, social media, and email lists to grow your business. However, an astute reader might point out that I don’t write much about blogging. Which, when you think about it, is pretty ridiculous. Clearly I believe that blogging is essential to growing my business, …
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